My largest project for SEE International entailed redesigning the entire website of over 100 pages. I was given the opportunity to lead and collaborate with our design team with the goal of simplifying and improving the overall user experience.

The goal of the aesthetic was to mimic a National Geographic story, including dark colors and dramatic imagery to connect with the visitor on a personal and emotional level.

With the help of our Marketing & Communications Team, we conducted visual research, user interviews and research, site mapping, wireframing, mockups and prototyping. Nearing completion of the project, we then outsourced and collaborated with Bilberrry to finalize designs and development.

Below you can find some snapshots of our design process that led to the development of the new website. Although the captured stylesheets and wireframes do not entirely match the live site, they served as our initial drafts and overall inspiration that led to the approved design selections.